Facebook is supporting creativity in young people with their student challenge at the 2018 Loeries that will see young people using their skills to bring attention to an important issue. 


The winners of the 2018 student challenge are Mafedi Lenake and Kabelo Mabaso who are both students from Vega in Johannesburg. 

For the 2018 student challenge, Facebook teamed up with the International Federation of Red Cross to provide a creative brief on tackling the cholera crisis in Africa. 

Students from across the Middle East and Africa were tasked with creating an impactful mobile-first campaign for Facebook and Instagram that would educate and bring awareness to at-risk communities around preventing the spread of the disease.

The final winning campaign will be featured on Facebook and Instagram. 

Since 2016 the social networking company has been sponsoring the annual Facebook Challenge as part of the Student Category at The Loerie Awards 2018. 

The awards recognises, rewards, inspires and fosters creative excellence in the advertising and brand communication industry in the Middle East and African regions. 

During Loeries Creative Week, Facebook and Instagram will also host a series of workshops, hackathons and activations that will benefit young students that are in high school and university.

Elizma Nolte, the Regional Manager at Facebook Africa, said that the student challenge was about developing and challenging young talent in Africa and the Middle East. 

The top 50 students from Africa and the Middle East that took part in the challenge were invited to 2018 Loeries to give them the opportunity to show their work to future employers. They also worked with Facebook creative minds on how to use Instagram and Instagram in an interesting way. 

Nolte spoke about creativity and how it can bring about change. Nolte said ” It is the responsibility of agencies to effect change in a creative way”. 

During Loeries Creative Week, Facebook and Instagram will also host a series of workshops, hackathons and activations that will benefit young students that are in high school and university.

 “Digital plays a huge part in all of our lives, and to make the most of it, creative agencies across Africa need to continue to tap into creative talents that understand building for the digital age, and the needs of the next billion users coming online,” said Nunu Ntshingila, Regional Director at Facebook Africa. 

– BUSINESS REPORT ONLINE

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