Headed up by Dr Keitumetse Mothibeli, Crystal Partners is the newly-launched women-owned local investment company that seeks to make a mark on the African continent through positive entrepreneurial growth.
Launched last month on Freedom Day, Crystal Partners aims to be the premier partner of choice for global and local companies seeking to establish and expand their footprint in Africa.
When explaining the company’s name, Mothibeli explains: “In the literal and figurative sense, crystals signify the embodiment of clarity, but also, the formation of crystals speaks to a process of robust refinement to produce beauty and strength in one. That symbolises who we are as a company – we are not afraid to make bold moves in the marketplace.”
The sixteen-member team is flanked by Ms Tumediso Lobelo, an authority in business development and a digital innovation advocate, as well as Ms Kgomotso Motshidi, a technologist, entrepreneur, and strategist.
According to Ms Lobelo, the establishment of Crystal Partners “strengthens and redefines the women-owned narrative in high barriers to entry sectors”. In addition to Crystal Partners being majority black and female-owned, it is also important to note the broader team also comprises individuals from other parts of the continent.
The team is equipped to tilt the strategic partnership and investment scales on the continent, and the company’s diversified portfolio spans five major sectors namely: Agriculture, Energy, TechnoWhen asked about the significance of this moment, this opportune time, Dr Mothibeli, replied: “As the CEO of Crystal Partners, I understand that this is an opportunity for us to answer a call for devoted, principled, and effective leadership in Africa. Leadership that is focused on strategy, integrity, excellence, and execution. The aim is to provide business leadership that will have a positive social impact on the African continent and the world”.logy & Innovation, Health, and Mining.
Crystal Partners’ Investment philosophy stems from the sentiment that growth opportunities exist within the key chosen sectors, while ensuring sustainable transformation by increasing employment, expertise and market opportunities across Africa
The company also has a mission to invest in people impacting communities and entrepreneurship at large. Part of this mission is to generate new and diversified business in existing market sectors, as well as harness and increase business growth through well-matched partnerships with a focus on business longevity.
The company had their signing at the historic Rand Club in Johannesburg – a process which, according to the company symbolised, the progress from the old to the new wealth creation and changing of the guards, but not abandoning South Africa’s entrepreneurship origins, their continued success and thus giving credence to the symbolism of the historic location.
When asked about the significance of this moment, Dr Mothibeli, replied: “As the CEO of Crystal Partners, I understand that this is an opportunity for us to answer a call for devoted, principled, and effective leadership in Africa. Leadership that is focused on strategy, integrity, excellence, and execution. The aim is to provide business leadership that will have a positive social impact on the African continent and the world”.
Ms Motshidi states that “it is undeniable that Africa is the next frontier in terms of growth and entrepreneurial development – that is why it is timely for Crystal Partners to cement its place in the market.”
With discussions for partnerships already established with companies like Dovetail and Ecoan Engineering, Crystal partners is well on their way to bringing this to fruition.