BY Fast Company 2 MINUTE READ

The highly anticipated Mantsho x H&M collection is finally here and will officially launch on August 15. In an astute business move, Mantsho by Palesa Mokubung was announced as the first African label to collaborate with giant retail brand, H&M in April this year. This collaboration fortifies the brand as a high-end localised retail player, fulfilling an otherwise vacant spot in the market as a cross between fast-fashion competitors such as Zara and other local couture labels. 

Mantsho x H&M is an exciting collection that celebrates the elegance and vibrancy of Africa with modern edgy designs created  for the stylish carefree woman. The range features flowy, easy-fitting cuts, frills and gathers in a range of colour palettes  from blues, browns and blacks, to hues of pink and amber reds. Afrocentric fashionable accessories which include shoes, earrings and a clutch bag complete the versatile collection. “This is my love letter to the world from Africa,” says Mantsho’s head of design, Palesa Mokubung. “I hope customers around  the world will enjoy the world will enjoy this ensemble of my stand-out pieces from my last three collections.”

“Palesa’s creativity with colour, print and silhouettes is inspiring as she celebrates the female form through her designs which complement the female shape in a flattering and playful way. We are so excited to share this collection with our  customers across the globe,” says Pernilla Wohlfahrt, Assortment Manager for Collaborations and Special Collections. “This is my love letter to the world from Africa,” says Mantsho’s head of design, Palesa Mokubung. “I hope customers around  the world will enjoy this ensemble of my stand-out pieces from my last three collections.”

“Palesa’s creativity with colour, print and silhouettes is inspiring as she celebrates the female form through her designs which complement the female shape in a flattering and playful way. We are so excited to share this collection with our customers across the globe,” says Pernilla. 

The Mantsho label, meaning ‘black is beautiful’ in Mokubung’s native Sesotho language, was established in 2004 and has since graced numerous runways including Greece, India, USA, Jamaica, Nigeria, Botswana and Senegal.

The Mantsho x H&M collection is now available at Sandton City,  V&A Waterfront, Mall of Africa,  Gateway Theatre of Shopping and  Canal Walk Shopping Centre. 

Images: Jerri Mokgofe and Bonolo Modise 
Article originally published on iol.co.za