BY Fast Company 2 MINUTE READ

South African-based marketing and brand consultancy, DNA Brand Architects, has been named as one of the Top 100 fastest-growing marketing agencies in the world. It has also been highlighted in the Top 10 international category. 

The accolade, awarded to them by the marketing industry’s leading platform for branding, advertising and media content, Adweek, is given to organisations that have achieved exceptional growth over the past three years. 

Now, after eight years in business, DNA has ranked number 39 on the Adweek 100: Fastest Growing feature, forming part of the 100 top agencies and 10 top solution providers — large and small, from all over the world — whose industry presence is on the rise. This is the first year that solution-providers have appeared on the list. DNA is also the only agency on the list from Africa. 

“The agency landscape is under immense pressure and margins are getting smaller and smaller. Over and above this, in 2020, we had the COVID-19 global pandemic that added another dimension to manage survival and growth in the last 6 months. So it goes without saying that we are grateful for this recognition by Adweek for the trajectory in the last three years. We are encouraged by our strategy and approach to growth because we know that this growth is brilliant for our people,” said Sylvester Chauke, Chief Architect at DNA Brand Architects. 

“This year has been interesting for our evolving industry, but it also unleashed ground-breaking creativity and innovation throughout our services of communication strategy, implementation and everything in between. This recognition is a testament that there is still room to rise and succeed beyond where we are,” he concluded.

On Thursday, October 15, 2020, Adweek will celebrate the companies listed at the Adweek 100: Fastest Growing virtual event. 

DNA Brand Architects is South Africa’s PR Agency of the Year 2018 and winner of the ICCO World’s Best PR campaign in 2019 amongst many other accolades. This multi award-winning black owned and managed brand agency based in Johannesburg and Cape Town is member of the World Confederation of Businesses. With 40 brand architects, the business has worked with clients including Telkom, South African Breweries, Apple Music, First Rand Group, Nestle, Viacom CBS Africa, Edgars, Tiger Brands, South African Institute of Chartered Accountants, American Express, KFC, Wiphold, GEMS – amongst others.

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