BY Farah Khalfe 1 MINUTE READ

In an on-going collaboration with EarthColors by Archroma, G-Star is continuing to push the boundaries of innovation and sustainability in the fashion world. The denim apparel brand has launched a new collection of garments dyed with upcycled saw palmetto leaf leftovers and beetroot waste.


In 2017, G-Star was the world’s first denim brand to collaborate with Archroma and create a collection of circular plant-based dyed jeans. EarthColors® by Archroma, are dyes derived from upcycled plant waste that are traceable from earth to product. This season, the denim brand’s new EarthColors® by Archroma range will include jeans, denim jackets, shirts, t-shirts and sweats for both men and women. The range is available in three colors: one colorway originating from upcycled beetroot food waste and two originating from saw palmetto leaf leftovers from the herbal industry.


Founded in 1989, sustainable denim innovation is rooted in G-Star’s nature. Not only do they focus on cutting-edge aesthetics but also on the wider impact they have. They combine optimized design with eco-friendly fibers, such as organic cotton, recycled cotton and TENCEL™ with EarthColors® by Archroma dyestuff and sustainable washing techniques. By partnering with Archroma, they are championing their goal for a circular approach to how denim is made and used – in a transparent way, and developing sustainable solutions for the future of fashion.

 

The Dyed by Nature collection is available in-stores from July 2019.