Apple has unveiled a pair of wireless over-ear headphones, dubbed Airpods Max in reference to the company’s hugely popular line of earbuds. The headphones will cost a pretty penny—$549 (approxamately R8200) —and will be available starting 15 December (but you can order them today).
The headphones, which come in five colors, can also play spatial audio, a newer technology that can re-create the listening experience of surround sound within headphones. Apple says Airpods Max have 20 hours of battery life when noise cancellation and spatial audio are enabled.
By entering into the high-end headphone market, Apple will be going up against stalwarts like Bose and Sony, which have vastly more experience and a slate of well-established and cheaper products. And that’s not to mention its own Beats brand, for which the most expensive wireless noise-cancelling headphones cost about $350.
Perhaps Apple buffs and fans of previous Airpods’ seamless integration with iPhone, iPad, and Mac will be salivating over the Airpods Max. But when you can get high-end equivalents elsewhere for less, are these really worth the sky-high price tag?
Article originally published on fastcompany.com