Google-owned YouTube is reportedly planning to allow creators and other users to sell their merchandise as well as other products directly on the video platform.
According to 9To5Google, YouTube has begun testing tools for channel creators to tag various products featured in their videos, and then it will track these listed products and connect them with analytics and shopping tools.
“Further, YouTube is testing an integration with Shopify, which would allow certain items to be sold directly through YouTube,” the report said on Sunday.
According to a YouTube spokesperson, channel creators will have full control over which products are displayed with their videos.
Currently, YouTube revenue largely comes from ads; however, the new feature would allow the company to generate extra revenue. The platform was able to report $3.81 billion in advertising revenue alone last quarter, according to Alphabet’s Q2 2020 earnings.
Meanwhile, Instagram is also planning to monetise Reels by introducing a shopping feature that would allow creators to sell products.