BY Fast Company 2 MINUTE READ

Kefilwe Mabote
Instagram: 
@kefilwe_mabote
Followers: 689K
Style influencer and content creator Kefilwe Mabote has carved out a dynamic digital footprint for herself – one that has forced to South Africa and the world to look up take note. With 689K followers on Instagram and counting, Kefilwe (affectionally dubbed as ’Kefiboo’ by fans) is the recipient of numerous awards, including SA Style Award for Social Media in 2017 and Glamour Digital Influencer of the Year in 2018. With her affinity for all things luxury, she has graced local magazine covers and TV screens, and fronted the campaigns of high end designer brands. Her content showcases a lifestyle of travel, opulence and aspiration – told through a lens of authentic South African flavour. With 180 projects currently under he belt, Kefilwe has proven influencer culture is here to stay. 

Mihlali Ndamase
Instagram: @mihlalii_n
Followers: 796K
From shooting makeup tutorial videos in her bedroom to making Hopper HQ’s Instagram Rich List as the 17th highest paid makeup artist in the world in 2019, Mihlali Ndamase is a testament to the fact that digital platforms have entirely transformed traditional corporate norms, giving everyone an opportunity to forge their own success and relevance – completely on their own terms. Even more impressive? This 23-year-old from from Kwa-Zulu Natal sits amongst the likes of Kylie Jenner and Huda Kattan on the list. Mihlali has worked with brands such as Urban Decay, Benefit Cosmetics, Samsung and NYX, and, with more than 8.1 million people viewing her videos on YouTube since she started in 2016, the sky is the limit for this digital maven.


Nadia Jaftha
Instagram: @nadiajaftha
Followers: 322K 
Everyone’s favourite funny girl, Nadia Jaftha started out studying film in Los Angeles before embarking on her career as a digital influencer and proving her multiple talents. From making funny prank videos for Instagram to launching a music career with her summer anthem single, ‘Paradise’, Nadia has mastered the art of keeping her audience engaged. This paid off when she attended the Nickelodeon Kids Choice Awards in Los Angeles in March. The Cape Town-born-and-bred content creator also recently launched her own brand of shoes, called Slay Shoes, and we can’t wait to see what projects she has lined up next.