BY Fast Company 1 MINUTE READ

Vectra’s mission is to propel Africa forward through digitally transforming the retail sector. The company takes the friction out of trading goods and services to help small and medium
businesses compete not only locally but internationally.

Vectra believes their technologies give retailers an edge in the digital economy: “In a nutshell, our Victory Commerce platform enables businesses to sell goods and services in physical stores and online. “We abstract the technical complexities away from our customers so they can focus on selling their products/services and marking their brands. Our product is categorised as Retail Tech.”

Vectra says its Victory Commerce platform — an omni-channel retail and e-commerce solution built on next-generation technologies — is one of its most innovative products. “We are democratising retail by giving small and medium businesses access to technologies that were previously only available to large enterprises. The social impact of this is that more small and medium businesses can now compete for market share while reducing their costs and technical debt.”

Their customers see a significant increase in their revenue, making their businesses sustainable and profitable. Vectra’s management includes: Christo Semmelink, development manager for retail innovations; Albert Nel, chief technology officer; Kobus Swartz, head of UX and design; Clement Miya, director of support and operations; Wynand Oosthuizen, infrastructure and DevOps manager; and, Piya Botha, sales and marketing manager are responsible for driving this innovation.

Vectra is less than three years old. “We are self-funded and have already grown to 37 full-time employees. We have been awarded ‘Innovator of the Year’ by Sanlam in 2019 and our Victory Commerce solution has won Seedstars Africa in 2019.”