How Samsung has designed a future around what people want most

BY Sponsored Content 2 MINUTE READ

Today, the world needs flexible technologies that give people room to discover their own path to that all-important work-life balance. This is where product design matters. With World Design Month in mind, we explore Samsung’s approach to product design. With their vast array of products from smartphones to washing machines, the challenge of adapting to evolving to consumer trends surely requires a novel approach to design.

Guided by the company’s heritage of people-first innovation, Samsung merge three individual focus areas to deliver designs, functions and products tailored to customers.

But what truly makes its Design Thinking process unique is its presence across all of Samsung – every team, business division and working group uses the principles of Samsung’s Design Thinking to innovate. Because of this, it continues to bring to life an ecosystem of products and experiences inspired by humans and individuality.

Understanding this consumer mind-set therefore has to be the first step in the design process of the technology products we can no longer live without. Samsung is a company that rose to this challenge and grasped the evolving needs of consumers very early on. After all, beautiful design can still fail if it is inconvenient. True design happens when it makes life easier.

With more of us looking for devices and appliances that go far beyond basic functionality, we have entered an era where greater priority is given to customised experiences. This is a shift that challenged Samsung to think beyond the norm, and pursue innovations that balances both aesthetics and functionality, with an increased focus on customisation.

Since consumers are all different and unique and no two homes are the same Samsung created its Bespoke Home vision – with appliances designed for you, by you. This approach is wonderfully encapsulated with products such as its BESPOKE Refrigerator range, which offers the choice of an expansive palette of colours for the refrigerator’s customisable door panels. They also offer configuration choices as well as unconventional finishes, such as matte steel and glass, to ensure hyper -personalisation.

Samsung also believes that their job as mobile technology innovators is to always be a step ahead of what’s changing in the world, to enable your productivity, creativity and connectivity. The company aims to give customers more form factor choices such as its ground-breaking Galaxy Fold and Galaxy Z Flip devices, that have the flexibility to switch seamlessly between working, playing, sharing, and everything in between on multiple screens. New flagship releases such as the Galaxy S22 series are also opening up new worlds of possibilities to enable powerful multitasking and immersive entertainment. Alongside the new Galaxy S22 series, Samsung has introduced an all new line of Galaxy S8 tablets and a pack of updated features for Galaxy Watch4 so that Galaxy users can stay connected in every aspect of their lives.

These are all innovations inspired by designs that are centred around meaningful human experiences. Finding that balance between work and life is clearly going to get a lot easier.


Reimagining assisted home nursing amid a pandemic

BY Sponsored Content 2 MINUTE READ

It’s been nearly two years since the pandemic started, and we’re still finding ourselves adjusting and adapting to the ‘new normal’. Economies are struggling, and many lives have completely changed; just about everyone has been affected by the deadly virus, this includes nursing homes.

Amidst the pandemic, health care institutions such as nursing home facilities took a massive hit in infections and fatalities, affecting everyone from the residents and caregivers to the visitors. Due to the advanced age groups and underlying comorbidities such as heart disease, dementia, lung disease or cancer, caregiver homes have become especially vulnerable. Unlike hospitals, nursing home facilities are not designed to deal with infectious diseases like Covid-19. Patients are often separated and isolated from their families because they’re seen as weak and helpless, with their rights often being ignored.

However, Assisted Home Nursing (AHN) believes in treating the elderly with the dignity and respect they deserve despite their age. Before the pandemic, research has shown that most senior citizens prefer home care nursing than moving out of their homes to a nursing home facility. If you think about it, these feelings are understandable. By opting for assisted home nursing, they would have a more personalised experience and still have a sense of independence while also having a higher quality of life.

With little to no visitations allowed during the pandemic, more and more people opt to remove their loved ones from nursing homes and consider home care nursing. For this reason, now could be the ideal time for you to become a franchisee.

Despite its initial struggle, the South African franchising industry has grown tremendously, contributing to 15.7% of South Africa’s GDP. The South African franchising industry has truly evolved from humble beginnings into a profitable sector, creating thousands of job opportunities for aspiring entrepreneurs.

And while the pandemic has caused all businesses to take a hit, Assisted Home Nursing has proven to remain resilient. Instead of closing their doors, AHN decided to adapt and rethink how they do business. Surefire MD and Assisted Home Nursing Joint MD Chris Dunn has 35 years of experience in the industry. Together with his team, they provide franchisees with real-life practical knowledge they need to ensure their franchise is booming.

Assisted Home Nursing is for you if you have managerial experience and an entrepreneurial spirit. From just R250 000, you can invest in running a high-quality homecare nursing business from the comfort of your own home or office, all while reaping the outstanding potential for returns.

What you’ll get by signing up:

– Comprehensive training

– Equipment (A proficient laptop and multi-function printer)

– Software

– Marketing material

– Uniforms for carers

– Full induction

With over eight years of experience delivering home care nursing to the community, they’ve developed a comprehensive franchise model that consists of several locations across South Africa. Entering a new year, they’ve decided to bring their customers a new and improved website that reflects their growth and adaptability within the industry.

Step into the new year with a new business mindset. By signing up to become a franchise partner, your business will play a crucial role in providing quality care to the elderly and mentally disabled. From live-in care to pet care, Assisted Home Nursing provides you with all the necessary tools and training to ensure your business offers the proper support and care that families require to be more self-sufficient within their own homes.

For more information on how you could sign up, visit their website here.