The Science Behind Erthecode: Merging Ancient Wisdom with Modern Innovation

BY Sponsored Content 3 MINUTE READ

The personal wellness industry, from nutraceuticals to skincare, has long been scrutinized for its heavy reliance on man-made ingredients, including plastic packaging, raising serious concern about the contribution of environmental pollution, waste, and harm to the human endocrine system. Clinical studies in nutraceuticals have shown that artificial additives, preservatives, fillers, and the plastic containers they are packaged in may cause adverse reactions in consumers and have been linked to health issues ranging from skin irritation to more serious hormonal disruptions and even links to increased cancer risk. As consumers become more educated and socially aware, the demand for products free from these harmful substances has surged.

Bridging Nature and Science

Erthecode practices the necessary changes towards this transformation by blending ancient botanical traditions with the rigor of contemporary science. Founded by the visionary entrepreneur Joseph Caruso, the brand embodies a deep-rooted belief in nature’s healing power, meticulously validated by scientific research.

Erthecode’s journey is the perfect example of blending historical teachings and scientific discovery,” Caruso explains, emphasizing the brand’s dual commitment to efficacy and safety. “From what began as a personal mission to cure my wife, the team and I have navigated the delicate balance between ancient botanical traditions and cutting-edge technology, ensuring that every product not only honors the time-tested remedies of the past but is also backed by rigorous scientific validation.

This ethos has cultivated a trusted space for consumers seeking refuge from synthetic-reliant products that live in a plastic container, making Erthecode a synonym for purity and effectiveness.

Beyond being a business venture, Erthecode has become Caruso’s personal mission to delve deeper into the therapeutic and longevity-based potential of botanicals, ensuring that each product isn’t merely organic and natural but stands on a solid foundation of scientific evidence for the sake of consumer’s long term health and wellness.

At Erthecode, we are convinced that Mother Nature harbors the ultimate remedies, a belief reinforced with every scientific validation,”

Caruso states, underlining the brand’s commitment to offering the best of what our planet Earth naturally provides us.

Sustainability as a Core Philosophy

Erthecode’s narrative extends beyond its products to reflect a profound dedication to sustainability. This commitment is evident in every aspect of its operations, from eco-conscious packaging to ethical sourcing, echoing the brand’s holistic approach to wellness.

Our pledge to the planet is as strong as our commitment to our customers,” Caruso remarks, highlighting the brand’s all-encompassing ethos. By adopting the Seventh Generation Principle, a philosophy created by the Iroquois Confederacy dictating that decisions should be made with consideration for their impact on the seventh generation into the future.

The Principle promotes a sustainable and ethical approach to environmental stewardship, resource management, and community planning. It emphasizes the interconnectedness of all living things and the responsibility to ensure that the actions of today do not have detrimental effects on the health, well-being, and viability of future generations,”

Caruso adds, illustrating the brand’s forward-thinking approach.

Innovating for the Future

At the core of Erthecode lies a commitment to innovation, especially manifested in their entirely compostable, zero-plastic supply chain. The nutraceutical product pouches and non-toxic bubble mailers represent forefront biodegradable technology, designed to decompose into water and seamlessly integrate into compost, leaving no residue. This includes even the decorative, water-based inks, which are 100% non-toxic.

From start to finish, Erthecode’s supply chain avoids harmful chemicals to humans and the environment, including bisphenol (BPA) and a slew of derivatives like PFAS and phthalates,” Caruso elaborates. “The concern over daily contact with chemicals such as BPA or PFAS stems from their ability to mimic estrogen, potentially disrupting the body’s hormonal system. Studies have definitively associated BPA exposure with various health issues, from reproductive disorders to heart disease, diabetes, and developmental problems in children.”

Erthecode’s aspirations extend far beyond its immediate achievements. Caruso adds, “Whether as a budding entrepreneur with a dedicated team or a vast corporate giant, we are deeply committed to answering this generational call to action. Our ultimate goal is to safeguard the future well-being of humanity and the preservation of Earth, our shared home.”

As Erthecode continues this global mission, it remains steadfast in its values of authenticity, transparency, and environmental stewardship. These principles shape the brand’s present and pave its path forward, positioning Erthecode as a leader in the quest for a healthier, more sustainable future in wellness. Driven by blending ancient wisdom with modern innovation, Erthecode redefines the essence of living well, heralding a new chapter in the health and wellness industry.

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How tax consulting has evolved over the past decade.

BY Sponsored Content 2 MINUTE READ

Over the past decade, tax consulting in South Africa has undergone significant transformations,driven by a combination of legislative changes, technological advancements, and evolving business landscapes. Here are some key aspects that highlight the shifts in tax consulting over the last 10years:

Legislative Changes:

South Africa has witnessed several changes in tax laws, regulations, and policies. These alterations, often introduced to enhance revenue collection and address economic challenges, have kept all tax consulting services in South Africa on their toes. The need for continuous education and adaptation to new legislative frameworks has become crucial for professionals in the field.

Technology Integration:

The advent of technology has reshaped the way tax consultants operate. Automation tools, data analytics, and artificial intelligence have become integral to tax consulting processes, streamlining tasks such as data analysis, compliance checks, and reporting. Cloud-based solutions have also allowed for more accessible collaboration between consultants and their clients.

Increased Emphasis on Compliance:

With a growing focus on transparency and compliance, tax consulting has become more rigorous in ensuring that businesses adhere to the ever-evolving tax regulations. Consultants are now playing a proactive role in helping companies stay compliant, minimizing the risk of penalties and legal issues.

Globalisation Impact:

The global nature of businesses has had a profound effect on tax consulting. Consultants are now dealing with cross-border transactions, transfer pricing, and international transfers and tax planning on a more regular basis. Navigating the complexities of global taxation requires a broader skill set and a deep understanding of international tax laws.

Client Expectations:

Clients are now more informed and demanding in their expectations from tax consultants. They seek not only compliance but also strategic advice to optimise their tax positions. The role of tax consultants has expanded to include proactive tax planning and providing insights that contribute to overall business growth.

Focus on Sustainability:

In recent years, there has been a growing emphasis on sustainability and environmental, social, and governance factors. Tax consultants are now incorporating these considerations into their advisory services, helping clients align their tax strategies with sustainable business practices.

Remote Work Dynamics:

The global shift towards remote work, accelerated by recent events, has impacted how tax consulting services are delivered and how ta is regulated. Virtual collaboration tools and online communication platforms have become essential, allowing consultants to serve clients effectively regardless of geographical distances.

Data Security Challenges:

The increased reliance on technology has brought about concerns regarding data security. Tax consultants must now navigate the challenges of safeguarding sensitive client information in an era where cyber threats are prevalent.

Continued Professional Development:

The rapid changes in the tax landscape have highlighted the importance of ongoing professional development for tax consultants. Staying abreast of legislative updates, technological advancements, and industry trends is crucial to providing high-quality and relevant services.

Adaptation to Economic Trends:

Economic fluctuations, both globally and locally, have influenced the tax landscape. Tax consultants must continuously adapt their strategies to help businesses navigate economic challenges, whether it’s a recession, inflation, or other economic uncertainties.

In conclusion, tax consulting in South Africa has evolved significantly over the past decade, driven by a dynamic mix of legislative, technological, and economic changes. Professionals in the field need to embrace these transformations, staying agile and continuously updating their skills to provide valuable insights and services to their clients.

By Unicus Tax Specialists SA



Maximise Your Savings on Marketing Costs with Effective Outsourcing through Outsourcey

BY Sponsored Content 5 MINUTE READ

Outsourcing, or the process of delegating certain business activities, tasks, or operations to a third party, has become an integral part of contemporary business strategies. It is regarded as a cost-effective method of managing various business-related activities, allowing businesses to concentrate on their core competencies while transferring secondary responsibilities to domestic or international outsourcing partners. Outsourcing introduces a myriad of benefits, including cost savings, access to skilled expertise, increased operational efficiency, risk management, and effective allocation of resources. Furthermore, it provides a platform for businesses to tap into a base of highly skilled personnel without the necessity of enduring the full expense of hiring such expertise in-house. Similarly, outsourcing operations to countries with lower labour costs provides firms with the means to achieve substantial savings. That’s why you can save with offshoring staff via Outsourcey.

Understanding outsourcing extends beyond the concept of cost savings, as it affects various aspects of a business. Strategic outsourcing can dramatically impact a company’s operational structure, making it leaner, more efficient, and highly competitive. By allocating non-core activities to experts, organisations can focus on enhancing their main competencies, delivering higher-quality products or services, and speeding up innovation. Moreover, by using outsourcing firms, businesses can access the latest technologies without sizeable investments in infrastructure. Another fundamental aspect of outsourcing is its intrinsic risk-sharing attribute; by spreading certain tasks or operations, companies can disperse their inherent risks associated with those tasks. According to online outlets, they report “Outsourcey are seeing crazy growth”, while continuing to withstand market conditions.

Outsourcing also provides a business with the ability to operate around the clock, especially through offshore outsourcing to different time zones. This offers businesses a real-time service delivery model and faster turn-around times for issues and inquiries, thereby augmenting customer satisfaction levels. Outsourcing can be also a business resilience strategy by providing business continuity and disaster recovery solutions during unforeseen circumstances.

Role of Outsourcey in Marketing cost-savings

Outsourcing has assumed a significant role in helping businesses achieve vital cost savings, particularly in marketing functions. Companies are progressively turning to outsourcing because of its potential to reduce costs without compromising the quality of work. Rather than employing full-time workers for tasks such as digital marketing, content creation, search engine optimisation, social media management, advertising, branding, or marketing research, businesses can instead use outsourcing agencies or freelancers to handle these roles. This strategy eliminates the need for continuous expenditure on staff salaries, benefits, taxes, and more, which represents notable financial savings.

Moreover, outsourcing can lead to considerable savings on operational costs. In-house marketing teams necessitate physical space and resources such as utility costs or equipment, which can further raise operational expenditure. However, by outsourcing these tasks, these costs can be avoided. It’s also important to note that the cost of training new employees is relatively high. This includes the resources used during the training period when the employee isn’t operating at full capacity. By leveraging the expertise of outsourced professionals who possess extensive experience and knowledge in the field of marketing, companies can bypass these training costs.

Additionally, the competitive nature of the outsourcing industry helps maintain reasonable prices. Many service providers offer scalable solutions, allowing companies to only pay for the services they require when they need them. This flexibility ensures businesses can adapt their expenditures in response to their dynamic needs and market conditions. Businesses can contract out tasks during peak times to handle increased workloads and scale back during slower periods, optimising costs effectively.

Outsourcing also brings significant cost savings by reducing the risk of making marketing mistakes that could potentially lead to financial losses. Marketing agencies have extensive expertise and experience, which minimises the chances of errors that are likely from less experienced in-house teams. They can provide valuable insight, formulate effective marketing strategies, and implement best practice approaches. Consistency in the quality of marketing outputs is also assured as agencies are required to meet certain standards stated in their agreement.

Furthermore, utilising the services of outsourced marketing experts means companies have access to the latest marketing tools and technology without having to purchase them or train their staff to use them. Therefore, businesses can benefit from significant cost and time savings as they do not have to invest in the latest software or technology and keep up-to-date with the latest developments.

What are the Advantages of Outsourcing Costs?

Outsourcing costs offers several benefits to companies of varying sizes and industries. Now a globally recognised business strategy, it allows organisations to focus on primary tasks, control capital outlay, and reduce labour expenses, significantly boosting overall productivity and efficiency. The wisdom of outsourcing lies largely in its economic aspect. Companies no longer have to bear the full burden of employing and maintaining an in-house team for all business functions. They can engage external service providers offering specialised skills and services.

This eliminates the need for companies to invest in recruitment, salary, training, benefits, and the infrastructure required to accommodate an in-house team. In turn, this enables businesses to focus on their core competencies, making it easier to execute strategic initiatives.

The advantages of outsourcing are not confined to cost savings alone. It also enhances business competitiveness and flexibility. By partnering with external agencies, businesses can also gain access to specific skills and resources that may not be readily available or affordable within the business. This includes state-of-the-art technology, global market insights, and industry-specific expertise that can improve the quality of services or products. Plus, companies can avoid the lengthy process of skill acquisition, thereby accelerating projects and heightening their market reactivity.

Outsourcing also improves business productivity and capacity. It allows companies to operate 24/7, especially if they outsource to different time zones. This means they can generate profits around the clock. Furthermore, it relieves company staff from peripheral tasks, freeing them to focus on strategic and revenue-generating tasks. By redistributing internal resources in this manner, businesses can boost their overall efficiency and productivity.

Moreover, outsourcing costs can mitigate business risk. Market trends, government regulations, financial conditions, and technologies are constantly changing. By passing certain functions to specialist suppliers, they also pass on the associated risks. These vendors are far better equipped to manage the potential pitfalls, preventing any unnecessary disruptions in the business.

Lastly, the cost-effectiveness of outsourcing extends to scalability. Companies can easily ramp up or scale back resources depending on the demand, without the worry of contracts, layoffs, and unused space. It provides operational flexibility by allowing businesses to respond swiftly to changing market dynamics without impacting the bottom line.


To sum up, the benefits of outsourcing costs are plentiful. Besides significant cost reductions, it enhances core business focus, competitiveness, and flexibility. It offers access to expert skills and advanced technology, increases productivity, manages business risks, and provides operational scalability. Despite potential challenges, with the right partnerships and management approaches, outsourcing costs can be a strategic tool for unlocking many advantages for businesses striving for growth, operational efficiency, and cost-effectiveness. It’s a viable mode of operation in today’s dynamic and competitive business environment, making it a potent asset in propelling businesses forward.



Keever SEO: Award Winning Search Engine Optimization Company

BY Sponsored Content 5 MINUTE READ


Keever SEO is a search engine optimization company providing data-driven search engine marketing results. Keever SEO is an award-winning SEO agency.

Established in 2015 by entrepreneur, internationally recognized SEO expert, and online reputation management mastermind Scott Keever, Keever SEO is a multi-award-winning digital marketing agency for businesses of all sizes. With a specialization in SEO, Local SEO, and online reputation management, Keever SEO helps clients gain more targeted traffic and revenue through data-driven SEO strategies. Keever SEO is one of the fastest-growing digital marketing agencies in the US and has helped hundreds of businesses secure prominent Page 1 rankings on Google.

With a robust portfolio of over 250 websites achieving first-page Google rankings, Keever SEO is the embodiment of SEO success. This article goes straight to the heart of what makes Keever SEO a distinguished name in digital marketing and how its precise, data-driven strategies can be the key to your business’s enhanced online visibility.

Discovering Keever SEO

In the realm of digital marketing, one name stands out—Scott Keever, the entrepreneur behind Keever SEO. Established in 2015 with the mission to bolster local businesses and provide cutting-edge SEO solutions, Keever SEO has grown into a well-recognized entity in the digital marketing space. As the founder and CEO, Scott has consistently steered the company towards success and innovation, earning Keever SEO an award-winning reputation for executing high- profile SEO projects and driving results for clients.

The Evolution of a Brand

Keever SEO’s journey is a testament to strategic evolution. What started as a personal brand, showcasing Scott Keever’s expertise transitioned into a broader vision as the agency rebranded from ‘Scott Keever SEO’ to ‘Keever SEO’. This repositioning signaled a strategic shift, broadening services, and embracing a more extensive market niche.

The transformation reflects Keever SEO’s commitment to adapting to the dynamic digital landscape and its dedication to growth within the industry.

Core Specializations

Keever SEO’s core specializations form the backbone of its success. These include SEO, Local SEO, and online reputation management, tailored to enhance clients’ search engine rankings and craft a positive online presence. The objective? To increase targeted traffic and revenue for their clients, ensuring their online visibility aligns with their success stories across various industries.

Services That Deliver Results

Keever SEO offers a suite of services that deliver results. These services encompass:

– Local SEO

– Nation SEO

– Social Media ads

Reputation management

All designed to enhance online visibility, ASAP digital marketing agency is committed to providing tailored solutions for businesses like Pool Pros marketing. As a winning digital marketing agency, they offer month-to-month contracts for greater client flexibility.

Keever SEO has demonstrated success in improving sales and increasing online exposure through measurable results.

Comprehensive SEO Solutions

Keever SEO’s comprehensive SEO solutions include on-page optimization, technical SEO, off-page optimization, and detailed competitor analysis. On-page optimization involves enhancing content with relevant keywords, improving meta titles, descriptions, and site loading speed, while ensuring a quality user experience. Success stories include markedly increasing a real estate firm’s online visibility and web traffic and enhancing a healthcare professional’s local search presence leading to more leads and appointments.

The agency’s commitment to employing the most current and efficacious SEO techniques is reflected in its Google certifications for Adwords.

Reputation Management Mastery

Keever SEO’s reputation management mastery involves crafting personalized ORM strategies,managing social media profiles, and utilizing advanced tools for continuous monitoring. The agency ensures clients’ brand image is consistently aligned with success stories across various industries through the enhancement of online presence, high-quality backlinks, strong social media profiles, and positive customer reviews.

Helping Start-ups and Small Businesses

Keever SEO has a special place in its heart for start-ups and small businesses. The agency offers specialized services in brand management and local SEO, designed to meet the uniqueneeds of these businesses. With a diverse range of clients, from small business owners to startups, Keever SEO is committed to helping smaller entities thrive in the digital landscape.

Nurturing High Profile Clients

Keever SEO’s client base isn’t limited to startups and small businesses. The agency also caters to high-profile clients, offering specialized services such as online reputation management and crisis management, tailored to their unique needs.

Personalized Attention to Detail

Keever SEO believes in personalized attention to detail. The agency offers free consultations to discuss clients’ specific needs and crafts customized plans to enhance their business’s online marketing.

For high-profile individuals, Keever SEO provides reputation management services that include monitoring and managing online content to maintain a positive image.

Case Studies of Success

Keever SEO’s case studies of success demonstrate the efficacy of their strategies. Here are some examples:

1.A startup in the Roofing Industry went from zero visibility to Page 1 of Google in 6 months.

2. A local business experienced a 30x increase in traffic in just 4 months.

3. A pool company saw a 34% revenue increase in 6 months. Keever SEO’s results speak for themselves.

Scott Keever’s Contributions to the Industry

Scott Keever is an entrepreneur, internationally recognized SEO expert, online reputation mastermind, and member of the Forbes Agency Council. He is the founder of award-winning digital marketing agencies: Keever SEO, Asap Digital Marketing, and Pool Pros Marketing.

Scott Keever’s influence extends beyond his company. As a member of the Forbes Agency Council, he:

shares valuable advice and showcases current trends in SEO and digital marketing

offers mentorship and guidance to aspiring marketers and entrepreneurs

actively participates in local business collaboration.

Thought Leadership on Forbes

Scott Keever’s membership in the Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative, and advertising agencies. Through his contributions, he provides thought leadership pieces and expert articles, positioning him as an authority in the digital marketing industry. Scott’s expertise is further acknowledged through features in other high-profile publications such as Forbes, Yahoo Finance, and Entrepreneur.

Mentoring Aspiring Marketers

Scott Keever’s commitment to fostering the next generation of marketers is evident in his active participation in local business collaboration. He offers mentorship and guidance to up-and-coming marketers and entrepreneurs, providing education on ethical digital marketing practices and advocating for the growth of individual businesses and the broader community.

Staying Ahead of the Curve

In an industry as dynamic as digital marketing, staying ahead of the curve is crucial. Keever SEO is committed to a culture of continuous learning to keep pace with the latest developments in SEO. The team consistently monitors and adapts to the changing landscapes of Google’s algorithms and SEO best practices.

As an SEO company, they employ innovative tools and technologies to improve the efficiency and outcomes of SEO campaigns as a search engine optimization company. They place high importance on the training and development of their professionals to stay current with industry standards.


To sum up, Keever SEO, under the leadership of Scott Keever, has revolutionized the digital marketing landscape with its innovative, data-driven strategies. With personalized attention to detail, the agency has successfully catered to both startups and high-profile clients, delivering

measurable results. As a recognized SEO expert, Scott Keever’s contribution to the industry through his thought leadership and mentorship has been invaluable. Keever SEO’s commitment to staying ahead of the curve by embracing innovation and continuously updating its strategies demonstrates its dedication to excellence and growth.

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Emerging PR Trends and How Dallas Firms are Leading the Way

BY Sponsored Content 2 MINUTE READ

Dallas’ public relations (PR) firms are at the forefront of a global industry worth $88 billion, projected to grow to $129 billion by 2026. In 2023, these innovators are tackling an ever-changing world, making substantial contributions to the city’s vibrant business community.

Rapid digital communication and social media change has been significant for this growth, compelling PR firms to continuously adapt and innovate. Their strategic communication solutions elevate local brands and considerably impact international markets, reflecting Dallas’ expanding influence in the global PR landscape.

The Heart of the PR Revolution

2022 saw a 10.2% growth in Dallas’ PR sector, primarily due to a digital shift driven by COVID-19. The city’s blend of industries, from tech startups to established corporations, fosters a thriving environment for PR firms. These firms are expanding and reshaping communication strategies in the digital era. The market, projected to reach $668 billion in 2023, attests to this transformation.

Dallas’ PR firms have revolutionized audience engagement by adopting social media analytics and digital storytelling. However, with growth comes challenges: these agencies have expanded by 30% in the last five years, necessitating a balance between digital innovation and traditional PR principles.

Impact and Momentum Beyond Borders

Top PR firms in Dallas significantly shape the PR scene. Their work in crafting corporate narratives and managing brand reputations is necessary. Their influence extends to enhancing Dallas's standing as a business hub, thereby boosting its economic health.

These firms play a vital role in shaping public perceptions, a responsibility they carry, with 77% of PR professionals emphasizing the importance of relevancy and personalization. As they navigate the blend of innovation and tradition, their strategies continue influencing the local economy and the broader PR industry. Dallas’ PR firms are setting global PR trends, marked by a fusion of innovation and traditional values. Their role is essential, yet they face the ongoing task of balancing digital advancements with enduring PR practices.

Voices of Industry Experts

An industry expert commented, “The growth is impressive, yet mastering the digital world is crucial for ongoing success.” This sentiment echoes industry-wide concerns about keeping pace with digital trends. 60% of PR leaders see social media influencers as integral to future success, highlighting the industry’s adaptive nature.

Despite the growing optimism in the public relations industry, significant challenges continue to loom large on the horizon. A staggering 72% of PR professionals report difficulties in effectively measuring the business impact of their campaigns, underscoring a critical gap in assessing their strategies’ effectiveness. Compounding this issue, 90% of in-house PR teams seek external assistance with content creation, reflecting the increasing demands for high-quality and engaging content in today’s competitive media landscape.


BruntWork’s ‘Virtual First’ Approach Reshapes Outsourcing

BY Sponsored Content 2 MINUTE READ

In the current landscape of prevalent virtual communication, BruntWork stands out, pioneering changes in the outsourcing industry with its ‘Virtual First’ approach. This strategy underscores the company’s visionary outlook and nimble adaptation to a rapidly evolving digital business environment.

Leading a Global Workforce Environment

BruntWork’s digital foundation has shattered geographical confines. The company offers an expansive range of services, from virtual assistance and digital marketing to HR outsourcing.

Their broad service spectrum highlights BruntWork’s adaptability, serving diverse sectors, including healthcare, real estate, and legal affairs.

Winston Ong, CEO of BruntWork, captures the spirit of this shift, stating, “In a world where virtual interactions are the standard, our ‘Virtual First’ philosophy is both a business model and a pledge to nurture global partnerships that fuel collective growth.

The Remote Work Landscape of 2023

This year, the telecommuting landscape has undergone notable changes. A significant 12.7% of full-time professionals have transitioned to remote work, while 28.2% have adopted a hybrid approach, merging conventional and virtual work settings. Moreover, approximately 16% of global companies have shifted to remote operations.

Such remote work models have been lauded for promoting a healthier work-life balance. A striking 77% of remote employees have reported increased productivity. BruntWork’s strategy is in sync with this shifting work ethos, showcasing a progressive approach to tapping into the strengths of a geographically dispersed workforce.

Scrutiny Amid Innovation

Every groundbreaking idea faces its share of skepticism. An industry connoisseur opines,

“The ‘Virtual First’ model, though promising, depends heavily on tech infrastructure and workforce digital proficiency. The shift is not devoid of challenges.”

Major players like Nvidia and Dropbox have also explored the remote work spectrum. Nvidia allows its staff to decide their office attendance, prioritizing output over physical presence. In contrast, Dropbox has adopted a ‘Virtual First’ strategy similar to BruntWork, allowing itsworkforce to operate remotely for up to 90% of their time. This starkly contrasts with giants like Meta and Google, which have garnered criticism for their rigid in-office attendance policies, conflicting with the rising employee preference for flexible work setups.

Insights and Addressing Concerns

A Toptal study resonates with these sentiments, highlighting potential remote work fatigue and acknowledging the evolving work landscape. This research, involving over 2,000 firms, predicts a marked shift towards remote and hybrid work models, propelled by tech innovations and shifting corporate mindsets.

Addressing these concerns, Ong offers a balanced view, “BruntWork is well aware of the potential hurdles. Yet, our robust digital infrastructure and an ethos of continuous learning position us to navigate these challenges adeptly.”

Eyeing Future Market Dominance

BruntWork’s assertive move towards championing the ‘Virtual First’ model mirrors a broader industry trend, reimagining outsourcing in today’s digital epoch. This proactive stance is both a response to current market tendencies and a strategic move to influence the future of outsourcing.

In their concluding remarks, Ong articulates, “Our goal is to remain in tandem with evolving market dynamics, always staying one step ahead, and establishing a benchmark in delivering unmatched virtual services, thereby transforming the outsourcing narrative.”

With a clear vision and relentless drive for innovation, BruntWork is charting a unique trajectory in the outsourcing domain. Their approach suggests a future where ‘Virtual First’ isn’t just a business strategy but the foundational blueprint for global business exchanges in the imminent future.



Obediah Ayton, Director of Dhabi Hold Co, to add to the UAE’s $23B of Foreign Investment

BY Sponsored Content 2 MINUTE READ

In the ever-evolving landscape of entrepreneurship in the UAE, success stories emerge from individuals who possess a unique blend of vision, determination, and innovation. One such entrepreneur is Obediah Ayton, a name that has become synonymous with business excellence and forward-thinking strategies, who was voted in the top 50 most connected in the United Arab Emirates. Obediah Ayton is also a director at Dhabi Hold Co. Obediah Ayton’s journey as an entrepreneur is a testament to the power of unwavering dedication, adaptability, and a deep understanding of the business world. His remarkable achievements have set him apart as a dynamic and influential figure in the business community, leaving a trail of inspiration for aspiring entrepreneurs.


This year Obediah Ayton launched a regulated tax firm under the Federal Tax Authority and in parallel he made a $1,000,000 angel investment into a Business Intelligence software called AccountingBi. In addition, through the power of his online presence on LinkedIn, Obediah Ayton led a founder to raise a multi million dollar investment for a fintech startup called Dixio. Mr. Ayton is very passionate about the SME and Start Up sector in the Middle East and will continue to make angel investments into passionate founders in the coming years. Much of his content on LinkedIn is to help stimulate liquidity within early stage finance across the UAE.

In November this year, Obediah Ayton, who is part of the Event Committee for the Abu Dhabi Family Office Summit , will host a large selection of overseas billionaire names such as Hussain Dawood, Madhu Koneru and many others. With the goal of helping the UAE gain more foreign direct investment on top of the $23bn injection of capital in 2022.

The Entrepreneurial Spirit:

Obediah Ayton’s entrepreneurial spirit became evident as he launched a total of 5 companies in the UAE since 2018. He understood that success in the business world often hinges on identifying opportunities and taking calculated risks. This spirit, combined with a strong work ethic, propelled him forward to where he is today with Dhabi Hold Co.

His ventures were characterized by innovative solutions and a keen eye for market trends. Obediah Ayton was never content with the status quo as he constantly pushed boundaries and sought new ways to create value for his customers. This approach brought him recognition and respect from his peers and competitors alike.



Uganda Embarks on a Digital Trade Revolution with TA-CargoX Consortium

BY Sponsored Content 2 MINUTE READ

In an era where the significance of digital transformation in international trade cannot be understated, Uganda is taking bold strides towards securing its position as a global trade leader.

With the recent partnership between Uganda’s Presidential Advisory Committee on Exports and Industrial Development (PACEID) and the TA-CargoX consortium, the East African nation is not only asserting its ambition but also signaling to the world its readiness for the future of trade.

Unlocking Potential with TradeXchange

The core of this partnership revolves around the establishment of TradeXchange, a blockchain-powered trade facilitation platform. But why is this so groundbreaking?

Firstly, the platform aims to meld together the interests and activities of a vast array of stakeholders – from farmers and producers to traders and governmental bodies. Historically, one of the biggest challenges in trade has been the fragmentation of information, leading to inefficiencies, trust issues, and even fraud. The decentralized nature of blockchain technology, which is at the heart of TradeXchange, tackles these issues head-on, fostering trust among participants and ensuring transparency and traceability.

Igor Jakomin, Deputy CEO of CargoX, highlights in this recent press release the robustness and reliability of the CargoX platform, which is set to underpin TradeXchange. With over 115,000 companies globally trusting CargoX to transfer more than 5.3 million electronic trade documents seamlessly, it's clear that Uganda is leveraging a proven technology.

A Leap Towards Global Standards

One of the more profound implications of this partnership is Uganda's drive to synchronize its trade practices with global standards. Achieving international compliance, especially in trade, can be an intricate challenge. However, the TA-CargoX solution is no stranger to this, actively working with globally recognized trade bodies like ICC, UNCITRAL MLETR, and WCO.

For Uganda, this alignment doesn’t just signify compliance. It signifies ambition. As Odrek Rwabwogo, Chairman of PACEID, rightly points out, reaching the target of USD 6 billion in exports in five years requires a reinvention not just of infrastructure, but of digital capabilities.

Drawing from Global Successes

CargoX isn’t new to the task at hand. Their role in transforming Egypt’s international trade facilitation through the NAFEZA platform has been nothing short of revolutionary. By slashing cargo release times and dramatically reducing import compliance costs, CargoX demonstrated the tangible, real-world benefits of integrating blockchain technology into trade processes. Uganda is poised to reap similar benefits. More so, with a platform tailored to its unique needs and opportunities, the country is on track to set benchmarks for others to follow.

A Partnership of Visionaries

While CargoX brings its global expertise to the table, Technology Associates (TA) anchors the partnership with its deep-rooted experience in East & Central Africa. Having been at the forefront of mission-critical national projects in Uganda, TA’s understanding of the local ecosystem will be invaluable.

On the other hand, PACEID’s role as a catalyst for accelerating Uganda’s export growth and industrial development ensures that the TradeXchange platform will be primed to address the country’s strategic and operational challenges head-on.

In a world where technology is reshaping the very fabric of international trade, partnerships like that of PACEID and TA-CargoX consortium are not just strategic moves. They are visionary leaps. As Uganda steps into this new chapter, it’s evident that the nation is not just gearing up to meet the challenges of today but is paving the way for a brighter, more prosperous tomorrow.

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Is an African Decentralized Super App Possible? KOY Network Believes So

BY Sponsored Content 2 MINUTE READ

Tech billionaire Elon Musk made news all over the world when he announced the rebranding of Twitter to X, a move that is part of his effort to transform the social media platform into an “everything app”, also known as a super app. These types of apps are nothing new, with many Asian countries already having platforms like WeChat (China), GoJek (Indonesia), and Kakao (Japan). Now, Africa is on the way to having its own super app thanks to the efforts of web3 startup KOY Network.

Africa, whose population is expected to double to 2.5 billion by 2050, is expected to outperform the world in economic growth this year. The region is also seen by experts like American Economist Jeffery Sachs as “the place to invest”. Koy Network, however, believes economic growth is not sustainable if the proper infrastructure, internet access, and financial inclusivity are non-existent. To provide millions of Africans with access to the tools to benefit from the region’s economic growth, the startup is developing Africa’s first super app.

“Our mission is connecting the African diaspora by offering a secure, user-friendly, cost-efficient, and portable web wallet,” says Kenyan entrepreneur Richard Erikodi, KOY Network Co-Founder and CEO. “This will help address various financial and connectivity challenges faced by individuals and communities in the region by facilitating financial inclusion, cross-border transactions, and economic empowerment within the community.”

The KOY Network super app, which makes use of blockchain technology to avoid reliance on centralized infrastructure, will consist of a blockchain protocol, digital wallet, and decentralized exchange. The wallet will offer social media capabilities with integrated payments, as well as digital ID, ride-sharing, event ticketing, account recovery, and blockchain-backed certification services. With a heavy focus on accessibility and security, the wallet will be available to anyone with internet access and an inexpensive smartphone.

At this time, the KOY Network team has already deployed the blockchain protocol that willpower the ecosystems. The selling of the KOYN digital currency is taking place through an ongoing “Fair Sale”, which will continue offering unique referral rewards and discounted prices until October 7th. Competitions and events known as “stampedes” will also be taking place during this period.

Most of the work done by KOY Network so far has been focused on working with local regulators to ensure compliance, the team has also made great progress in the development of the mobile application, with a Beta version being set to launch later this year. While most of thefocus in the early stages has been on the financial aspect of the KOY Network, the launch of the API will allow developers to contribute to the ecosystem as part of the project’s third phase.

“We are driving consumer Empowerment by opening up more choices and competitive offerings, our users will have more control over how they manage their finances. Leading to better experiences and improved outcomes,” adds Erikodi. “By leveraging blockchain and decentralized technologies, KOY Network is providing more secure, efficient, and cost-effective solutions compared to traditional financial systems.”

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Meet Onome Odometa: The African Entrepreneur and Film Producer Who is Looking To Take The World By Storm

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A woman in the financial industry who has turned her wealth into production in the entertainment industry is a one of a kind story of philanthropy and hard work. Onome Odometa has faced struggles as her aspirations to become a successful philanthropist for women across Africa have only grown. After spending nearly six years in the financial industry, Odometa began to place her wealth into the entertainment industry to share the stories of African culture with others across streaming platforms.

Beginning in the financial industry and transitioning into the entertainment industry was difficult. Not only was the financial industry a male dominated one, but the entertainment industry was also a male dominated industry.

“As a girl I wanted to be an actor but never had the opportunity. I went to the investment industry to pursue a career, but still held onto my passion for filmmaking.” Odometa said.

Being able to showcase African culture through the entertainment industry as a woman was not easy and required a lot of sacrifice from Onome Odometa. Her wealth investments were used to invest in the productions she was seeking to create to showcase African culture with other audiences.

Her philanthropy to help women in Africa become financially literate and empower them to become self-sufficient has led to the creation of Onome Aid Foundation. Through her foundation, she seeks to provide women and children with opportunities to live better lives while continuing her aspirations in the entertainment industry.

Hedge Productions has now become an independent film production company to promote African stories across streaming platforms and share stories of African culture to others.

Through her endeavors in the entertainment industry, Odometa seeks to bring forth the issues society is facing while continuing and sharing African history and culture with the world.

She has two productions finished, The Therapist and Nemesis, with two more in production for release. Hedge Productions has the ultimate goal of becoming available for streaming across multiple platforms and sharing the stories and culture of African life while Onome Odometa continues her philanthropy in helping women across Africa become financially literate and independent. Her funding for production comes from her experience in finance and independence through financial literacy. Onome Odometa has continued to have the same goals throughout her career: to educate women on financial independence, to share African stories and history through cinema, and to help others become financially literate in order to achieve their dreams. Her passion and philanthropy have pushed her success to be shared with other people. To find out more about Onome Odometa and Hedge Productions and what they are doing to help and share African stories and people, visit her website or follow her Instagram for daily updates.