BY Fast Company 3 MINUTE READ

Get ready to meet a unique breed of trailblazers of the tech world in Southeast Asia. WIR Group Indonesia is taking the lead in augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) solutions. With a track record dating back to 2009, this group of visionaries is spearheading the web3 revolution and proving their concepts commercially in the unique yet very tech-adaptive market of Indonesia. In this article, we’ll explore how WIR’s expertise in AR, VR, and AI has positioned them as the top dogs from Southeast Asia. From global clients and patents to their metaverse ecosystem, WIR is indeed a driving force behind the future of immersive technologies.

When it comes to turning innovative ideas into commercial and real-world applications, WIR knows how to make things happen. Although Indonesia is not known as a birthplace of tech inventions, it does contain a substantial number population that is very adaptive to new and innovative ways of using tech. Their projects have made a significant impact nationally internationally. One case study was an FMCG client in Vietnam who had a whopping 19% boost in sales as a result of WIR’s augmented reality campaign, and also a creative Augmented Reality campaign that made its mark in the Nigerian presidential election of 2015. This Jakarta crew are making their mark in more than 20 countries.

Implementing these immersive solutions effectively is not an easy feat. WIR’s early days of introducing augmented reality in Indonesia back in 2009 was an uphill climb. However, with its extensive education to the market, WIR has completed a myriad of tech wizardry over the years with success stories extending beyond borders and always maintaining profitability.

With its impressive portfolio of global clients today, WIR actually had a humble beginning in Jakarta when it was founded in 2009 by Daniel Surya, Michael Budi, Philip Cahyono, and Jeffrey Budiman. Along its journey in creating immersive technology solutions, it was helped by other co-founders who built business units such as Senja Lazuardy with AR&Co, Jimmy Halim with Mindstores, and Stephen Ng with DAV and Nusameta.

WIR has also won many awards in the international stage and has accompanied the Indonesia government to showcase its technology applications each year at the World Economic Forum in Davos since 2019. And as WIR develop many innovative solutions using AR, VR, and AI, they also have registered a number of patents to safeguard their intellectual property. The company went public in the Indonesian Stock Exchange IDX in April 2022.

As the metaverse evolves, AI will play a crucial role in shaping immersive experiences. WIR fully understands this and has embraced AI wholeheartedly. By harnessing the power of AI technologies they’re revolutionizing the way we interact with avatars and virtual worlds. From personalized experiences to engaging interactions, WIR is at the forefront of this exciting revolution as it is building its

Nusa Meta metaverse which will be launched by end of 2023. Their innovations and the ecosystem that it has built are able to utilize and combine AI into the AR and VR applications of it.

The world will indeed experience growth spurts that come from companies like WIR Group; filling our offline world with new innovations that will establish smart societies and ready into the web3 era. That revolution will not solely come from the west, but also from Asia and Africa.